Business equals to service. A business is, first and foremost, a community of people serving others in order to satisfy their most important needs. But what makes a business work? Is there such a thing as ‘the perfect business’? By examining some fundamental organisational issues such as business ethics and culture; corporate social responsibility; meaning of work; sustainability; stakeholders; the mission, vision and purpose of a company, this book explores the reality of a complex system created by and for the people. Aimed at company directors, entrepreneurs, employees everywhere and students of Business Administration interested in the keys to business success, the author will guide us along the path of the good company: one that is ethical, responsible, sustainable and profitable.
Key facts:
Antonio Argandoña Rámiz, professor emeritus of Economics and Business Ethics (IESE Business School, University of Navarra), has devoted his entire professional life to teaching and research in economics, ethics and corporate social responsibility, also as a professor at the Universities of Barcelona, Malaga and Navarra. He is member of the Royal Academy of Economic and Financial Sciences of Spain and chairman of the Professional Ethics and Regulations Committee of Catalonian College of Economists.
