One of the best experts in business strategy in Spain shares his work experience.

In this book the reader will find Miquel Lladó’s working methods and, moreover, this unique vision of his that has helped him build his own future and get to the highest of business leadership. Lladó, who knows very well the ins and outs of major companies management, offers loads of information from first-hand experience on real cases, taking the reader through an organic, accessible tour around those concepts that will be key to comprehending the needs of the company just as to implement the most successful strategies, even in these actual times of crisis caused by COVID-19 pandemic.