Dodging Mediocrity

By: Xavier Marcet

219 pages

There are many factors that can drag a business to mediocrity: the loss of appeal, being incapable of satisfying the customer, failure to inspire or innovate, or the inability to manage the talent of workers. Aware of the challenges that confront businesses today, Xavier Marcet offers inspirational thoughts that arise from the desire to transform organizations and turn them into something worthwhile, something that dodges mediocrity.

About Xavier Marcet

Xavier Marcet is a consultant in strategy, innovation and transformation of organizations with more than 15 years of experience. He heads Lead To Change, a consulting firm that works in Barcelona, Madrid, Boston and Santiago de Chile. He is a professor at the Barcelona School of Management of Pompeu Fabra University. He is the founding president of the Barcelona Drucker Society. He contributes to La Vanguardia and Sintetia.