Everyone has a huge creative potential. Creativity begins with ideas and attitude, and every manager, professional and company employee knows it. But how do you tap into it? How can you overcome the creative blocks which spring up at the moment of creating a new business venture, launching new products, reducing costs or boosting takings in a company or as an entrepreneur? To what extent are we able to organise the creativity of managers and of teams in small, medium and large companies to orientate them towards innovation as well as personal and organisational competitivity? The answer: the five-routine method developed by Joaquín Monzó, with which, through a series of simple steps, we can hit on the solution to any creative challenge, regardless of its difficulty.
Joaquín Monzó Sánchez has been a consultant in the field of management skills for more than 17 years. He’s developed his career in the consulting world working with multinational businesses in all sectors. In his extensive career he has specialised in the development of creativity and innovation in organisations. Currently, he gives seminars in companies as well as for masters’ degrees at business schools in Executive Education, MBA Executive, MBA and MFA (Master of Fine Arts in Computer Art) and Marketing Management. He’s a professor of ESIC business and marketing school, a speaker on the subject of skills and creativity and partner of Penna Consulting, Spain and England. He works for various multinationals as a consultant on innovation, along with various consultants in Spain. He lives in Madrid.
