A practical book for awakening creativity in the work environment which contains multiple exercises and activities for stimulating creativity.

Everyone has a huge creative potential. Creativity begins with ideas and attitude, and every manager, professional and company employee knows it. But how do you tap into it? How can you overcome the creative blocks which spring up at the moment of creating a new business venture, launching new products, reducing costs or boosting takings in a company or as an entrepreneur? To what extent are we able to organise the creativity of managers and of teams in small, medium and large companies to orientate them towards innovation as well as personal and organisational competitivity? The answer: the five-routine method developed by Joaquín Monzó, with which, through a series of simple steps, we can hit on the solution to any creative challenge, regardless of its difficulty.